The world has changed
The world has changed almost overnight – a strange virus turned into a global pandemic, with implications for life across the entire globe. It’s no surprise that this pandemic has had also a major effect on the weddings industry. But hey, things will get better. Perhaps not next week, or even next month. People will always get married. Love is a constant! In a time where no one is certain on the next steps, let’s talk about keeping your wedding photography business moving.
In this post you can find ideas and strategies for wedding photographers to help navigate the current reality of COVID-19 world.
Work on your mental health
We are all in this together – be strong and be positive. Seek comfort from friends and family, talk to them about your fears and feelings. Somewhere find strength and positivity. This crisis will pass and your business will recover and thrive. But don’t expect it to happen by itself. Prepare to work for it.
Improve your website
Your business card is your website. No one has ever booked a wedding photographer without looking at their website first. Update your blog, add your latest weddings. Fill it with some fresh photos. Ask your friends and families to give you feedback. And last but not least improve your SEO. Google is still king. Use online tools to check your website performance and keywords.
Submit to bridal blogs
A good way to gain more backlinks, but also to get traffic to your site and ideally get a booking is to submit to bridal blogs. Research the top blogs and select the ones that offer you the best SEO boost and traffic. Send them your weddings.
Knowledgeis yourpower.
Post on Social Media
Post, post post – Instagram and Facebook will reward you if you work at it. Make sure you aim up with your hashtags. And also make sure to target some keywords that are more important now than ever before e.g. elopements.
Have you thought about Pinterest? It’s the most underrated social platform out there. Give it a try!
Enhance your knowledge
If you have too much free time, focus on growing your business. Nothing could be more productive than expanding your photography education or marketing skills. There are countless websites where you can sharpen your photo game. And of course many photographers offer digital workshops as well.
Let your clients know you are there for them
Communication is key – keep in touch with your clients. This is a very scary and uncertain time for your couples. Make sure you reach out to them – whether it’s via email, phone or text message – and let them know you are there for them. Your clients will be thankful for sure.
Suggest elopements as an alternative
Elopements are going to boom this year. Social distancing craves for smaller affairs. Look at your packages and consider adding an elopement option. Give potential couples the option to do an elopement shoot with you now and have you shoot the reception and party later.
These are just a few ways o make it through COVID-19. Use this suggestions as a starting point. Stay safe and healthy!
